Clarity and Confidence on the Path to Reimbursement
Get structured support to validate your pathway, from Validation to Coverage.
Payer Coverage Analysis
Get Into the U.S. Payer's Head
Understand what top payers prioritize so you can develop the right evidence to eliminate coverage barriers.
A Coverage Policy Analysis gives you actionable insights into the decision-making by Medicare, Aetna, UnitedHealthcare, and more, by answering your questions.
Coustier Advisory will facilitate interviews for you with payer decision makers, hospital administrators, or other key reimbursement stakeholders to validate coverage findings or strategic direction for reimbursement initiatives.
Too many MedTech companies line up coding and payment without lining up coverage. Don't miss the opportunity to integrate payer coverage into your early coverage into your early reimbursement planning.
Certified Coding Assessment
Validate the Codes You Want to Use - or Avoid.
Build trust with investors and customers with coding that is signed off by certified coders and would stand up to audit.
ENHANCE ACCURACY FOR YOUR CUSTOMERS
Ensure that your codes precisely reflect your technology's clinical use, avoiding costly errors.
BOOST INVESTOR CONFIDENCE
Showcase due diligence by aligning your approach with certified coding standards and expert recommendations.
PREPARE FOR CODING INITIATIVES
Give your self enough runway to get coding right, if the coding situation ends up being more complicated than anticipated.
Reimbursement Workshops
Efficient, Cost-Effective U.S. Reimbursement Guidance
Straightforward reimbursement analysis leads to actionable, confident decisions for your early-stage Medtech.
Choose from two options for workshops:
Reimbursement Basics Workshop
2 WEEKS PREP 2-HOUR REIMBURSEMENT BASICS WORKSHOP
Best for Seed/Series A companies seeking validation to support funding efforts.
If you are new U.S. reimbursement and would like to know which coding and payment systems are relevant for your MedTech, this workshop is for you.
WHAT YOU GET
- Training on U.S. Healthcare Ecosystem
- Explanation of relevant reimbursement stakeholders
- Coding and Payment mechanisms in play, including Coding Assessments and broad payment profiles for your MedTech
Reimbursement Strategy Workshop
8 WEEKS PREP HALF-DAY REIMBURSEMENT STRATEGY WORKSHOP
Best for Series A/B companies to support commercialization and customer support planning
If you are ready to go beyond the basics and put some reimbursement milestones alongside your regulatory and commercial milestones, this workshop is for you.
WHAT YOU GET
Reimbursement Basics Workshop plus:
- Process and timetables to secure your own code(s)
- Details on the advocacy needed to set payment policy
- Evidence Development plan to support payer coverage
- Customer Support parameters
Insights for MedTech Innovators
Insights to help you validate your pathway, align with payer expectations, and move forward with confidence.
Clinical Trial Reimbursement in the U.S.: FAQs for MedTech Companies
A clear FAQ guide on how MedTech startups can secure Medicare reimbursement for clinical trials—and when it’s worth it. ...more
Evidence Planning ,Featured
March 19, 2025•4 min read
Beware Basing Your MedTech Pricing on Short-term New Tech Payment Mechanisms
New tech payments like NTAP can’t justify long-term pricing. Here’s what MedTech founders need to know. ...more
Coding and Payment Mechanics ,Featured
March 04, 2025•3 min read
The Hidden Bias in Reimbursement: Why First Movers May Have It Easier
Why do better technologies struggle for reimbursement while outdated ones thrive? Discover the hidden bias in payer decision-making—and why second movers in MedTech face steeper evidence hurdles than ... ...more
Payer Coverage ,Featured
February 06, 2025•4 min read
Founder FAQs
Do you help with both Private and Medicare payers?
Yes — and more.
We map out strategies across Medicare, Medicare Advantage, Medicaid, and Commercial payers. Most success stories involve a hybrid path.
Do you only work with companies in the U.S.?
We specialize in U.S. Reimbursement - but work globally.
If the U.S. market factors into your launch strategy or investor pitch, we're the partner to guide you through it.
Are we too early for this?
No - you're right on time.
Engaging early, even pre-clinical or pre-regulatory, gives you time to align your evidence and messaging with what payers will eventually demand. It's how our savviest clients avoid costly missteps later.
Can you help us get our own code?
Yes - and we guide you before, during, and after.
From evaluating whether you need a code, to specialty society engagement, to product positioning and submission strategy, we manage the nuances that matter.
Can you help us with pitch decks or investor questions?
Absolutely.
We distill complex reimbursement issues into clean, investor-ready messaging. Slides, timelines, and talking points included.
Helping MedTech innovators achieve widespread reimbursement coverage in the U.S.
© 2025 Coustier Advisory LLC. All rights reserved.
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