When a Code Is Not Just a Code: What Early-Stage MedTech Founders Need to Know About the Codes “Dr. Google” Identifies

When a Code Is Not Just a Code: What Early-Stage MedTech Founders Need to Know About the Codes “Dr. Google” Identifies

When a Code Is Not Just a Code: What Early-Stage MedTech Founders Need to Know About the Codes “Dr. Google” IdentifiesNicole Coustier
Published on: 28/07/2025

Billing codes can make or break your MedTech strategy. Learn what early-stage founders must know before trusting “Dr. Google” on CPT or HCPCS codes.

Coding and Payment MechanicsU.S. Healthcare Fundamentals
WISeR and the Future of Medicare: What Early Targets and Gold Carding Really Tell Us

WISeR and the Future of Medicare: What Early Targets and Gold Carding Really Tell Us

WISeR and the Future of Medicare: What Early Targets and Gold Carding Really Tell UsNicole Coustier
Published on: 08/07/2025

WISeR introduces prior auth to Medicare — here’s what early targets, tech-enabled reviews, and gold carding signal for MedTech innovators and payers.

Coding and Payment MechanicsPayer CoverageU.S. Healthcare Fundamentals
Beware Basing Your MedTech Pricing on Short-term New Tech Payment Mechanisms

Beware Basing Your MedTech Pricing on Short-term New Tech Payment Mechanisms

Beware Basing Your MedTech Pricing on Short-term New Tech Payment MechanismsNicole Coustier
Published on: 04/03/2025

New tech payments like NTAP can’t justify long-term pricing. Here’s what MedTech founders need to know.

Coding and Payment MechanicsFeatured
Medicare Proposes to Approve 80% of Transitional Pass Through Applications for Novel Tech in 2025

Medicare Proposes to Approve 80% of Transitional Pass Through Applications for Novel Tech in 2025

Medicare Proposes to Approve 80% of Transitional Pass Through Applications for Novel Tech in 2025Nicole Coustier
Published on: 25/08/2024

CMS is signaling support for innovation. Here's what this policy shift could mean for your device.

Coding and Payment Mechanics
Wow. TCET Actually Happened.

Wow. TCET Actually Happened.

Wow. TCET Actually Happened.Nicole Coustier
Published on: 14/08/2024

A breakdown of the finalized TCET rule and what it means for Breakthrough Devices.

Coding and Payment Mechanics
The Alphabet Soup of MedTech Coding: Why ‘Code Shopping’ Could Be Costing You Big Time

The Alphabet Soup of MedTech Coding: Why ‘Code Shopping’ Could Be Costing You Big Time

The Alphabet Soup of MedTech Coding: Why ‘Code Shopping’ Could Be Costing You Big TimeNicole Coustier
Published on: 09/08/2024

Picking the wrong CPT or HCPCS code too early can ruin your market access trajectory.

Coding and Payment Mechanics